The drain cleaner who spent 20 years reading the camera first.
Drain Coeur is owner-led by Brad Penske — and the whole company is built around one habit: look before you clean.
"I started Drain Coeur because I kept seeing lines that needed real cleaning — and not enough people doing it right."
Brad has spent about two decades in North Idaho sewer work, most of it with a camera in hand. That inspection background is the difference: he's looked inside thousands of lines, so he knows when a clog is a one-time snake job, when roots and grease call for a full jetting, and when a fragile old line should never see high pressure at all.
Drain Coeur is the cleaning side of that experience — hydro jetting, rooting, and drain cleaning, done on a schedule, documented on camera, and priced up front. No emergency-night surcharges, no repair upsell, no talking you into the expensive method when the cheap one is the right one.
Drain Coeur and Lateral Concepts
Brad also owns Lateral Concepts, North Idaho's inspection-only sewer company. The two are kept deliberately separate: Lateral inspects and never cleans or repairs; Drain Coeur cleans and never sells repairs. Same owner, same honesty, two clean lanes — so neither one ever has a reason to find you work you don't need.
Drain Coeur, LLC and Lateral Concepts, LLC are separately operated North Idaho companies under common ownership. Lateral Concepts does not perform or profit from Drain Coeur's cleaning work.